Our generation is being left behind and delayed from building wealth.

Personalized financial solutions at its finest

Our excellence revolves around these commitments to our clients

Press and thought leadership

We have established years of thought leadership as experts at the intersection of home ownership and student loan management.

Meet the brains

Our team left fortune 50 companies, investment banking unicorn start ups (start ups worth 1 billion +), education think thanks, etc to change the trajectory for our generation

We're the best the industry has ever seen.

Catalina Kaiyoorawongs

Co-founder, CEO

Catalina Kaiyoorawongs MBA/MA is an executive who spent a decade working in financial inclusion, higher ed policy, and most recently corporate strategy consulting. Cat loves to dance, swim, walk her pup and sun-dry her clothes.

Ivan Herndon

Co-founder, CTO

Ivan has extensive experience in software, product and a successful career in managing organizations on implementing data driven solutions. He believes in strong innovative-creative culture and a team that can do their best.

Lady Caballero

Customer Success Lead

Lady has 15 years of sales and customer service experience working for large telecom and bank companies. She loves nature and traveling. When not in front of the computer, you can find Lady in the kitchen cooking and baking.

Roman Puzhlyakov

Product Designer

Roman is a previous entrepreneur with years of experince in product design ranging from fintech to game dev. Also did boring things like worked as a Banker. Roman loves mountaineering, hiking, biking and all adrenaline inducing sports.

Genene White

Lender Account Manager

Genene has 33 years of mortgage industry experience, starting her career as a Wholesale Account Executive then to a Jumbo Underwriter & Executive Credit Coach at top 5 mortgage lenders. Genene is an avid hiker.

Tre Hall

Software Engineer

Tre is a software engineer that likes to keep websites and applications running as smoothly as possible. He is a big music and sports fan! Tre spent time playing for the Chicago White Sox organization.